MARINA AND THE DIMONDA - IM NOT A ROBOT
http://www.youtube.com/watch?v=S_oMD6-6q5Y
I found the simplicity of this video incredibly powerful, due to the uncomplicated, raw and edgy shots that are kept down to a mere 4 different locations, I believe that although critics may argue is too one-dimensional for the mainstream action filled videos of today's music culture, by keeping it so simple it allows the audience to focus of the on the lyrics and the anti consumerist ideals that the artist is trying to portrays. The different looks created only by hair and makeup give the video a dramatic feel without being too hyperbolic and conveys desire for more individuality shown though the lyrics 'im not a robot' to be echoed in her video and editing style which rejects stereotypically extremely busy video's which may distract audiences from the values and concepts the artist is trying to portray. I believe by taking inspiration from this simplified style could not only aid my video in focusing on getting the the artists aesthetic looking professional, but also by limiting locations, one limits the risk of the video being over complicated, confusing and unauthentic.Additionally I think the symbolism her styling, for example when singing the lyrics 'im vulnerable' the arist is shot complity natural and makeup free juxtaposing previous heavy makeup,to symbolise her innocent in compassion to consumer obsessive wannabes. This also a effective way of conveys the songs ideologies, as well as the overall image of the artists brand.
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