Style image collage and analysis - Lady gaga

For this analysis I focused on the modern, current female artist Lady gaga, who emulates a controversial, challenging and provocative style to increase publicity to her brand, and to personify not only her take of fashion but her political and social views. Her fashion style is globally know as innovative, modern and shocking and is a huge factor of her pr success.Her name in its self 'Lady Gaga' portrays her over branded image, her alter-ego which is detached from Stefanie, as the artists façade plays out hyperbolic character though fashion. Lady gaga is not just a musician, but a icon which the audience is mesmerised by due to her outrageous clothing and actions.However, she was not always like this, her initial image was actually reasonably mainstream and glamorous, juxtaposing her now anti mainstream style, in her first videos just dance and poker face her ascetic echoes the idealised American artist with conventions such as- long blonde hair, sexy, fun and conventionally pop - 

nothing shocking or offensive, as she understood the need to build  a loyal fan base in a broader demographic before she began to test and challenged conventions. Intern when her success, popularity and sales increased,so did the diverse and scandalous concept of her image and videos, used to portray her ideologies.

She uses her style as an outlet to challenges her views such as war and religion in a litigious way in order to gain publicity, increase her unique image and create a trade mark of outrageous outfits and concepts notoriously recognised, which ultimately over powers her music.

Moreover Lady gaga also gains stylistic influences from other successful female artist such as the cone bra motif first seen by Madonna, to portray to her audience her sexual empowerment, feminism and anti mainstream philosophy.all of which thus increases audience interest as they begin to identity and idealise her.

The Gaga brand expanses way beyond music, she also has her own range of head phones, sunglasses, designers begging to have they creations shown on her on the red carpet, millions of loyal twitter following, a 'little monsters' cult, creating a emotional attachment with the artist. Due to her dramatic personal, the audience uses her as escapism method, intern buying into her brand, and making her money.This research will aid my group and I to create our artists image carefully, considering that what they wear not only portray personality, but ideologies, cultural views and character identification which if done effectively aids in a engineering a successful artist.