Editing update #3 - Screen shots and analysis

As we have been unable to upload a short segment of our video due to software restrictions I have print screened the beginning shots to explain the purpose and message of each carefully constructed aspect, such a the angle of the shot, the amount of edits, and also costume and styling choices.


Final cut has been a great help in aiding in creating a professional, well edited video with incorporated effects such a hyperbolic use of speed and fast motions with is reflected of techniques used in the industry today.

Our first shot is a extreme fast motion of are artist dancing in a tongue-in-check stereotypical pop-performance style however the extreme fast motion editing adds a twist which foreshadows the distortion in the narrative shown though out. Her hyperbolic glamours aesthetic, using common motifs such as red lip stick, fur coat and provocative reveling add a ironic, parody feel to the video with mocks the stereotype of overly sexualized woman and what 'perfection' 'wealth' and 'glamour' is defined as in society and the industry at present. 

The next shot continues this hyper realism feel though extreme fast passed editing, and shows the artist frantically flicking though fashion and celebrity magazines, portraying societies obsession with money and fame, which again is conveyed in the lyrics of the song. We have chose to shoot this low to the ground to symbolize the artists low self esteem when viewing such images as it creates an inferiority complex bring confidence down also. We have kept costume and makeup simple to highlight a contrast in the character, implying that she is physically and emotionally stripped down but this capitalistic fixation.

We then change setting again, conventional of music videos of the period, to engage audience and also to show artist dancing holding Christian Louboutin's -another motif of wealth and materialistic ideologies-, again this juxtaposition reveals to the audience the multiple sides of this lifestyle, and undercuts the surface level of 'perfection'.

We then used three sharp cuts on 3 still images at different camera angles, the stagnant feel of the shots conveys the paralysing effect this destructive way of life has, echoed by the disheveled hair and makeup, and the juxtaposition of the Moet champagne bottle - another motif of hyperbolic wealth and idealized glamour.

We then have used a shot in which the artist is holding the camera, again a devise to make you aware that you are watching a video that is 'constructed' just like society. this can also be used in music videos through the used of defocusing. 

The motif of a bath is used in our video to again follow the juxtapositions of desire and destruction. The use of the artists placed in the bath symbolises her need of purity and to be cleansed back to innocent, however can also represent the cold, blank and emotionless way the Media and society deals with how they impact young women to such a extream extensent, again echoed in her hyperbolic styling.

Here we have used a birds eye view of the artist lying on a bed, which is synchronous with conventions in currant music videos. The close up not only adds emphasis of her artist glamours aesthetic but also highlights under lying vulnerability convey though the high angled shot, stereotypically lowering status. This paradox create questions from the audience and raises ambiguity causing one to intern think deeper in to the lyrics of the song.