I have begun looking further into postmodernism contextualised in the music industry, which looks deeper into the use of genre synergy, pastiche and the use of parody and irony in music videos today.
Postmodern music culture is a hybrid of intertextuality where resonance from every era can be seen, in the case of music past ,present and future themes are merged in to one, boundaries of genre are broken and clear ideas from different eras or artists can be seen to convey a message, weather it be applying homage to them, or used in a spoof like way to mock them. The production of music can be seen to be combining and alerting already existing imagery and sounds may convey that music with post-modern essence holds entertainment as its ideologies, which can be seen predominately through MTV, which fuses all aspects of popular culture together. As the 'image' culture grows in conjunction with the constant stream of information bombarded and the dominance of the TV screen, music videos implementation of a saturation of the real and a use of 'hyperrealsium of sitimulation' which can on the one hand be an escape to the monotony of normal life, or a reflection of our extreme exposure to the media, politics, culture of all times ,ages and perspectives, echoing to fast passed nature of such postmodern videos. Further more Goodwin predominately describes postmodernism in music as ' an abandonment of the rational'.
Here I have highlighted conventions I found to be most common in postmodern music
- has aspects of both a break and an extension
-uses irony
-does not implement boundaries of the past and the present
-shows disregard for the often unquestioned value of structural unity
-considers music not as autonomous but as relevant to cultural, social, and political contexts
-includes quotations and clear references to music of many traditions and cultures
-considers technology not only as a way to preserve and transmit music but also as deeply implicated in the production and essence of music
-embraces contradictions
-includes fragmentation's and discontinuities within in the sound, editing and narration
-encompasses pluralism and eclecticism combining virtues of many styles
-presents multiple meanings and essences of ambiguity in ideologies and representations, no 'fixed' meaning
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